West Ham United’s season has been inconsistent, and their lack of goals has started to hurt their progress. The side looks short of ideas in the final third, while their senior forwards, Niklas Fullkrug and Callum Wilson, struggle to make an impact.
Together, they have scored just once in the Premier League, which shows the team’s problems clearly. The club’s recruitment team has stayed busy in recent weeks, studying the January market to find someone who can lift the attack and add spark to their forward line.
West Ham United fall behind Lyon in Endrick chase
According to journalist Pete O’Rourke, Lyon now lead the chase for Real Madrid’s 19-year-old forward Endrick, putting West Ham behind in the race. The report says the French side has already held talks with Madrid and the player’s camp over a winter move.
That situation forces West Ham to search for new options to fix their striking problem. The Hammers had placed Endrick among the first names on their shortlist, but as talks move ahead elsewhere, their chances of signing him look slimmer.
Some people at the club think the teenager’s price goes beyond what West Ham can afford. Others believe his signing could work if they structure the deal wisely. However, as Lyon push ahead and Real Madrid demand the right terms, West Ham may shift their attention to other targets.
They already track Joshua Zirkzee, though Manchester United have not yet approved his exit. Flamengo’s Pedro has also drawn interest, as his scoring record offers the team some much-needed consistency. In addition, reports claim that West Ham United plan to spend €20 million on Dro Fernandez, while they have shown interest in 22-year-old Malian midfielder Mamady Diambou.
A measured gamble or a costly distraction?
Endrick’s talent is clear, but West Ham must handle this chase with care. The Brazilian forward struggles for consistent minutes at Real Madrid, and a recent injury has slowed his form. The team need goals, but betting on a 19-year-old who still needs consistent game time carries risk.
A cost-effective loan deal could make sense; it would give them quality, pace, and youthful energy without a big financial risk. However, if Real Madrid demand too much or the player asks for high wages, West Ham should refuse to chase him.
The club want reliable scorers now, not potential for later. Proven forwards who adapt quickly to the Premier League should top their list. Endrick definitely excites fans, but excitement alone does not win matches. A short-term loan, if affordable and fair, offers the best choice. Otherwise, West Ham should walk away from the chase to avoid another risky move that wastes time and money.
