I honestly don’t know how to start this letter, but let me just say thank you for supporting The 4th Official in some challenging times over the last couple of years.
When COVID hit, I was genuinely worried that this might be the end of my association with The 4th Official. Thankfully, that didn’t happen, as the COVID crisis opened up new opportunities to go directly to our supporters on Patreon, which opened up a whole new horizon.
I knew at the outset that we would not do clickbait no matter what. That is one of the top complaints about MSM, and I can proudly say that we were successful in this.
Exclusive news (without the lies and agenda), weekly podcasts and interviews with relevant personalities of the game – are some of the substantial things we do over on The 4th Official Patreon.
However, this was not built in a day. This took time, money and effort. It is not an easy job to simply take on the MSM despite the garbage they put out. After all, social media and Google give them an advantage in the algorithm given their legacy media status.
However, that was fine with us. We were building block by block with your word of mouth advertisement. This would be built organically, and we were successful. We broke countless news first (and were right, that was the important part) over the last couple of years. When it came to Scottish football, our audience knew that they could rely on The 4th Official.
Over 1650 supporters on Patreon in just two years is something that I simply didn’t anticipate. That happens only with trust. But this is just the start.
We want to be an independent voice. And for that, we need your help more than ever. How can you help? If you have a little spare cash available, you can become a supporter of The 4th Official on Patreon for as little as £2.99/month. Click the button below for that.
Become a proud Patron of The 4th Official!
However, if you don’t want to go down that route, that’s fine. You must have seen our work on Twitter or heard some of our free podcasts and know the work we do. All we ask is that you share the content. That helps a ton as well.
Here’s to the next couple of years.
Best,
C
